Tracking Sales

How do I set up my Google AdWords tracking codes if…

I have two products and I offer the second product at a discount using one time offers and then at regular price…

Right now I have a conversion tracking code for my first product under API/Tracking>Sign Up Tracking Codes

How would I set up tracking for the second product so I know if was an upsell or a regular sale?

Also, how can I set up tracking so I can use goals inside Google Analytics. It seems that I lose traffic source when they go to PayPal… is this not possible unless I use PayPal Pro?

Thanks!

Hi Jorge.

How would I set up tracking for the second product so I know if was an upsell or a regular sale?

Wouldn’t the [hilite mono]%%item_number%%[/hilite] replacement code be enough to differentiate one product from the other in your tracking? [hilite path]Dashboard -› s2Member® -› API / Tracking -› Signup Tracking Codes[/hilite]

Also, how can I set up tracking so I can use goals inside Google Analytics. It seems that I lose traffic source when they go to PayPal

Maybe you could add the traffic source as a custom value in the shortcode, and then use it in the tracking with the custom value replacement code.

Custom Replacement Codes can also be inserted using these instructions:

[hilite mono]%%cv0%%[/hilite] = The domain of your site, which is passed through the `custom` attribute in your Shortcode.
[hilite mono]%%cv1%%[/hilite] = If you need to track additional custom variables, you can pipe delimit them into the `custom` attribute; inside your Shortcode, like this: [hilite mono]custom="cristian.websharks-inc.net|cv1|cv2|cv3"[/hilite]. You can have an unlimited number of custom variables. Obviously, this is for advanced webmasters; but the functionality has been made available for those who need it.

This example uses cv1 to record a special marketing campaign:
( The campaign ( i.e. christmas-promo ) could be referenced using [hilite mono]%%cv1%%[/hilite] )
[hilite mono]custom="cristian.websharks-inc.net|christmas-promo"[/hilite]

Also: Knowledge Base » Using variables in a shortcode

I hope that helps. :)

Hmmm… maybe I know much less than I thought about this… let’s take care of the first part…

Can you give me an example of how I would use the %%item_number%%… how would this look like… I have this tracking code:

<!-- Google Code for Product B Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = XXXXXXX;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "XXXXXXXXXXXXXXXXXX";
var google_conversion_value = 99.97;
/* ]]> */
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/XXXXXXXXXX/?value=99.97&amp;label=XXXXXXXXXXXXXXX&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

Where would I add the Item Number??

Thanks for your patience :)

• This reply was modified 4 years, 1 month ago by  jorge.

I’m not sure, I’m not experienced with Google Analytics. But if GA has a variable you can use to identify the product in some way, you could enter the item number as its value.

Supposing the [hilite mono]google_conversion_id[/hilite] is the one to use, then you’d do:

[hilite code]var google_conversion_id = %%item_number%%;[/hilite]

Ok… but if I have 2 or more products and I set up both tracking codes under Dashboard -› s2Member® -› API / Tracking -› Signup Tracking Codes wouldn’t that count as sales for both products?

But if they’re different products, then the item number would be different for each, there wouldn’t be overlap, right?

Actually I just figure it out…

I can’t change the google conversion id since that’s assigned by Google, but I can create different ‘thank you’ pages for each product and place the code there and use the success=’thankyoupage’ variable in the buttons…

Great. Glad you figured it out! Thanks for the update. :)