Tracking eCommerce via MailChimp

Hey guys – no complaint, just a suggestion:

It would be great if you could track the ecommerce transactions that happen in S2 back to the mailchimp email campaigns that are sent out — take a look at the competitors doing this on this page: http://connect.mailchimp.com/category/ecommerce/

Would be great to see an S2 logo on that page sometime soon.

Hi Skip.

track the ecommerce transactions that happen in S2 back to the mailchimp email campaigns that are sent out

What do you mean exactly? I want to be sure I understand what you’re requesting. :)

If you mean have the user be moved between lists when he changes his Level, that is already possible. [hilite path]Dashboard -› s2Member® -› API / List Servers -› Automate Unsubscribes/Opt-Outs[/hilite]

No, that’s not exactly what I mean :-)

What I’m referring to is the MAILCHIMP program for allowing shopping cart applications (and other membership management plugins) to track the event of an e-commerce transaction happening as a counted, analytics level event in their reporting.

Might be easier with an example — I use S2 to manage my site. I collect email addresses on that site. Then I use MailChimp (nicely integrated already with S2) to send a pitch to those prospect emails asking them to subscribe/buy/give me money.

With several other platforms, if the user clicks on that mailchimp-sent email pitch and buys the product, that is a trackable outcome **in mailchimp’s reports**. That’s the change request…

Does that help?

Skip

Oh, okay. So something like giving the user new merge tags in MailChimp? Well, that’s not available yet, but I’ll forward the request to Jason.

If you wanted to hack this, you could probably do it. You’d need to use a hook that fires every time the user’s profile is modified, so you update the user in MailChimp. This may help: http://www.s2member.com/forums/topic/registration-wont-update-mailchimp-merge-tags/